Rihanna and Kanye West to launch perfume


Yet more celebrities adding perfumist to their list of credentials.

Rihanna and Kanye West are set to launch their own fragrance lines in 2010.

The musicians have signed a deal with their mentor Jay-Z to endorse scents for his company Iconic Fragrances, of which is collaborating with Parlux Fragrances Inc.

Hip-Hop mogul Jay-Z said: “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.”

“This venture will take what is already a successful franchise at Parlux to a new level.”

In the past, Parlux has teamed up with Queen Latifah, Marc Ekco and Jessica Simpson.

Final negotiations are also being made for the rapper to contribute a fragrance himself as well as one from an unnamed “well-established” female artist (Beyoncé anyone?).

Anything Hova touches turns into gold and with Ri-Ri and Kayne involved in the pipeline, i’m just gonna go ahead and assume the Jigga man thinks the credit crunch is a type of plastic-tasting cereal.


April 8, 2009. Tags: , , , , , , , , . Celebrity.

One Comment

  1. gossip boy replied:

    no thanks!!!i mite catch sumfin usin this perfume!!rhianna is stil buff tho lol…

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