Rihanna and Kanye West to launch perfume

rihanna-kanye

Yet more celebrities adding perfumist to their list of credentials.

Rihanna and Kanye West are set to launch their own fragrance lines in 2010.

The musicians have signed a deal with their mentor Jay-Z to endorse scents for his company Iconic Fragrances, of which is collaborating with Parlux Fragrances Inc.

Hip-Hop mogul Jay-Z said: “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.”

“This venture will take what is already a successful franchise at Parlux to a new level.”

In the past, Parlux has teamed up with Queen Latifah, Marc Ekco and Jessica Simpson.

Final negotiations are also being made for the rapper to contribute a fragrance himself as well as one from an unnamed “well-established” female artist (Beyoncé anyone?).

Anything Hova touches turns into gold and with Ri-Ri and Kayne involved in the pipeline, i’m just gonna go ahead and assume the Jigga man thinks the credit crunch is a type of plastic-tasting cereal.

 

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April 8, 2009. Tags: , , , , , , , , . Celebrity.

One Comment

  1. gossip boy replied:

    no thanks!!!i mite catch sumfin usin this perfume!!rhianna is stil buff tho lol…

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